New York Daily News

May 3, 2001

Rudy Sees Red Over Cop Greenback Ad

Daily News Staff Writer

Mayor Giuliani's daily news conference had an unusual backdrop yesterday: an ad critical of him.

"No wonder N.Y.C. can't hire cops," screamed a massive sign that had been unveiled in Times Square hours before the mayor made an appearance there to help rededicate the Father Duffy Memorial.

The ad, placed by the Patrolmen's Benevolent Association, uses stacks of money to illustrate the average pay per hour of area police officers — a high of $49.68 in Nassau County to a low of $28.82 in the city. The image is superimposed over an NYPD recruitment sign.

Giuliani dismissed the ad as misleading.

"That's probably an entirely inaccurate comparison, with a few exceptions," he said. "New York City police officers, for example, after 10 years make more than police officers in Chicago, in Los Angeles."

But PBA President Patrick Lynch said the sign accurately portrays the "crisis situation" for cops in the city.

"No matter how you look at the numbers ... we are still below all jurisdictions that surround us," he said. "That's why the police officers are leaving this job to wear a different shield on their chest."

The PBA and the Giuliani administration are locked in a bitter contract dispute. The union spent $73,000 on the sign as a part of its public relations campaign.

Lynch said the ad launch was not timed to coincide with the mayor's appearance in Times Square.

"Times Square is the center of the world," Lynch said. "I want to be at the center of the world, and so does the mayor. Pay our cops, so we are here together."